Privacy Policy

Effective Date: August 22, 2025

Last Reviewed: September 8, 2025

OVERVIEW

This Privacy Policy describes how Now Leadership Inc. ("Now Leadership," "we," "us," or "our") collects, uses, processes, and discloses your personal information when you visit or use our website at nowleadership.co (the "Site") and related services (collectively, the "Services").

By using our Services, you acknowledge that you have read and understood this Privacy Policy and agree to the collection, use, and disclosure of your information as described herein.

This Privacy Policy is incorporated into and forms part of our Terms of Service, available at www.nowleadership.co/terms.

STATE-SPECIFIC RIGHTS NOTICE

If you are a resident of California, Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, New Hampshire, Nebraska, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, Virginia, or other states with comprehensive privacy laws, you have additional rights described in Section 12 below.

1. CONTACT INFORMATION

Designated Privacy Officer:

Mailing Address:

Now Leadership Inc.

Privacy Office

1401 21st Street, Suite R

Sacramento, CA 95811

USA

General Inquiries:

2. INFORMATION WE COLLECT

2.1 Personal Information You Provide

Contact Information:

  • Name, email address, phone number, mailing address

  • Professional title, company information

  • Account credentials and preferences

Transaction Information:

  • Billing and shipping addresses

  • Payment information (processed by third-party payment processors)

  • Purchase history and preferences

Communications:

  • Messages sent through contact forms, email, or customer support

  • Survey responses and feedback

  • Marketing preferences and communication history

2.2 Information Collected Automatically

Technical Information:

  • IP address, browser type and version, operating system

  • Device identifiers and characteristics

  • Page views, click paths, time spent on pages

  • Referral sources and exit pages

Behavioral Information:

  • Website usage patterns and preferences

  • Search queries and interaction data

  • A/B testing participation and results

Location Information:

  • General geographic location based on IP address

  • Precise location (only with explicit consent)

2.3 Information from Third Parties

We may receive information from:

  • Analytics Providers: Google Analytics, Adobe Analytics

  • Advertising Networks: Facebook/Meta, Google Ads, LinkedIn

  • Data Brokers: Commercially available databases (business contact information only)

  • Social Media Platforms: When you interact with our social media presence

  • Public Sources: Publicly available business directories and websites

2.4 Sensitive Personal Information

We do not intentionally collect sensitive personal information, including:

  • Racial or ethnic origin, religious beliefs, political opinions

  • Health information, sexual orientation

  • Biometric identifiers 

  • Financial account numbers or social security numbers

  • Exception: We may collect precise geolocation data with your explicit consent for location-based features.


3. HOW WE USE YOUR INFORMATION

3.1 Primary Business Purposes

Service Delivery:

  • Process transactions and fulfill orders

  • Provide customer support and technical assistance

  • Maintain and improve our Services

  • Communicate about your account or transactions

Legal Basis (GDPR): Contract performance, legitimate interests

3.2 Marketing and Communications

With Your Consent:

  • Send promotional emails and newsletters

  • Provide personalized content and recommendations

  • Conduct surveys and market research

Legitimate Business Interests:

  • Analyze customer behavior and preferences

  • Improve marketing effectiveness

  • Develop new products and services

3.3 Analytics and Improvement

  • Monitor and analyze website performance

  • Conduct A/B testing and user experience research

  • Generate aggregate statistics and insights

  • Enhance security and prevent fraud

Legal Basis: Legitimate interests in improving our Services

3.4 Legal and Compliance

  • Comply with legal obligations and regulations

  • Respond to legal requests and court orders

  • Protect our rights and interests

  • Prevent fraud and security incidents

Legal Basis: Legal compliance, legitimate interests


3.5 Automated Decision-Making

We may use automated processing for:

  • Fraud detection and prevention

  • Content personalization and recommendations

  • Marketing campaign optimization

Your Rights: For UK residents, you have the right to request human review of automated decisions that significantly affect you.

4. INFORMATION SHARING AND DISCLOSURE

4.1 Service Providers

We share information with trusted third-party service providers who assist in:

Technology and Infrastructure:

  • Web hosting and cloud storage providers

  • Content delivery networks

  • Email service providers

  • Analytics and monitoring services

Business Operations:

  • Payment processors and financial services

  • Customer support platforms

  • Marketing and advertising services

  • Professional advisors (lawyers, accountants, consultants)


Data Processing Agreements: All service providers are bound by data processing agreements requiring them to protect your information and use it only for specified purposes.

4.2 Business Transfers

In connection with any merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity, subject to the same privacy protections.

4.3 Legal Requirements

We may disclose information when required by law or to:

  • Respond to legal process, court orders, or government requests

  • Protect our rights, property, or safety

  • Investigate fraud or security incidents

  • Comply with regulatory obligations

4.4 Aggregate Information

We may share anonymized, aggregate information that cannot identify you personally for research, marketing, or business development purposes.

4.5 No Sale of Personal Information 

We do not sell or share personal information as defined under applicable privacy laws.

5. INTERNATIONAL DATA TRANSFERS

5.1 Transfer Mechanisms

When we transfer your information internationally, we use appropriate safeguards:

  • Standard Contractual Clauses (SCCs) approved by relevant authorities

  • Adequacy decisions by the European Commission or UK

  • Binding Corporate Rules where applicable

5.2 Primary Transfer Destinations

Your information may be transferred to and processed in:

  • United States (where our primary servers are located)

  • European Union (for EU-based service providers)

  • Other countries where our service providers operate

5.3 Additional Protections

For transfers to countries without adequacy decisions, we assess local laws, recipient security measures, and implement additional safeguards to ensure adequate data protection.

6. DATA SECURITY

6.1 Security Measures

We implement industry-standard security measures:

  • Encryption: Data encrypted in transit and at rest

  • Access Controls: Role-based access with multi-factor authentication

  • Regular Audits: Security assessments and vulnerability testing

  • Employee Training: Privacy and security awareness programs

6.2 Data Breach Response

In the event of a data breach:

  • We will investigate and contain the breach promptly

  • Data protection authorities will be notified within 72 hours when required by law. Affected individuals will be notified without undue delay when the breach poses a high risk to their rights and freedoms

  • We will provide guidance on protective steps you can take

6.3 Incident Reporting

Report security concerns to: security@nowleadership.co

7. DATA RETENTION

7.1 Retention Periods

  • Customer Data: Retained while your account is active and for 3 years after closure

  • Transaction Records: Retained for 7 years for tax and accounting purposes

  • Marketing Data: Retained until you unsubscribe or for 5 years, whichever is earlier

  • Technical Data: Retained for 2 years unless longer retention is required for security

  • Legal Data: Retained as required by applicable laws and regulations

7.2 Automated Deletion

We use automated systems to delete data when retention periods expire, unless:

  • Legal obligations require longer retention

  • Legitimate business interests justify continued retention

  • You have consented to longer retention

7.3 Anonymization

When possible, we anonymize data instead of deletion for research and statistical purposes.

8. COOKIES AND TRACKING TECHNOLOGIES

8.1 Types of Cookies

  • Essential Cookies: Required for website functionality

  • Analytics Cookies: Help us understand website usage

  • Marketing Cookies: Enable personalized advertising

  • Preference Cookies: Remember your settings and preferences


8.2 Cookie Management

You can control cookies through:

  • Browser settings (instructions available at aboutcookies.org)

  • Our cookie preference center (link in website footer)

  • Third-party opt-out tools (e.g., Google Ad Settings)

8.3 Do Not Track

We currently do not respond to Do Not Track signals, but respect Global Privacy Control signals where required by law.


9. CHILDREN'S PRIVACY

9.1 Age Restrictions

Our Services are not intended for children under 16. We do not knowingly collect personal information from children under 16.

9.2 Parental Rights

If you believe we have collected information from a child under 16:

  • Contact us immediately at privacy@nowleadership.co

  • We will delete the information promptly upon verification

  • Parents can request access to or deletion of their child's information


9.3 Age Verification

We implement age-appropriate design measures and may use age verification mechanisms where required by law.


10. YOUR PRIVACY RIGHTS

10.1 Universal Rights

  • Access: Request copies of your personal information

  • Correction: Request correction of inaccurate information

  • Deletion: Request deletion of your information (subject to legal exceptions)

  • Portability: Request your information in a machine-readable format

  • Opt-Out: Unsubscribe from marketing communications

10.2 Marketing Opt-Out

  • Email: Click "unsubscribe" in any marketing email or contact privacy@nowleadership.co

  • Phone: Call the number provided in our communications

  • Mail: Send a written request to our mailing address

10.3 Account Management

Update your information through:

11. GDPR RIGHTS (EU/UK RESIDENTS)

11.1 Legal Basis for Processing

We process your information based on:

  • Contract: Performance of our agreement with you

  • Consent: For marketing communications and non-essential cookies

  • Legitimate Interests: For analytics, security, and business operations

  • Legal Compliance: To meet regulatory requirements


11.2 Additional GDPR Rights

  • Restriction: Limit how we process your information

  • Objection: Object to processing based on legitimate interests

  • Withdrawal: Withdraw consent at any time (where consent is the legal basis)

  • Supervisory Authority: File complaints with your local data protection authority

11.3 Data Protection Authority Contacts

12. U.S. STATE PRIVACY RIGHTS

12.1 Applicable States

This section applies to residents of California, Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, New Hampshire, Nebraska, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, Virginia, and other states with comprehensive privacy laws.

12.2 Categories of Information

  • Identifiers: Name, email, IP address, device identifiers

  • Commercial Information: Purchase history, preferences

  • Internet Activity: Browsing behavior, search history

  • Geolocation Data: General and precise location (with consent)

  • Professional Information: Job title, company information

  • Inferences: Preferences and characteristics derived from your activity

12.3 Enhanced Consumer Rights

  • Right to Know: Detailed information about our data practices

  • Right to Delete: Deletion of personal information (with exceptions)

  • Right to Correct: Correction of inaccurate information

  • Right to Opt-Out:

  • Sale or sharing of personal information (we do not sell)

  • Targeted advertising

  • Automated decision-making with legal/significant effects

12.4 Sensitive Personal Information

We limit the use of sensitive personal information to:

  • Providing our Services

  • Ensuring security and safety

  • Legal compliance

  • Quality assurance


12.5 Non-Discrimination

We will not discriminate against you for exercising your privacy rights.


12.6 Authorized Agents

You may designate an authorized agent to make requests on your behalf. We may require:

  • Signed authorization from you

  • Verification of the agent's identity

  • Direct confirmation from you

13. EXERCISING YOUR RIGHTS

13.1 How to Make Requests

Email: privacy@nowleadership.co

Mail:

Now Leadership Inc.

Privacy Office

1401 21st Street, Suite R

Sacramento, CA 95811

USA

13.2 Request Processing

  • Verification: We may request additional information to verify your identity

  • Timeline: We respond within 45 days (may extend to 90 days for complex requests)

  • Format: We provide information in a readily usable format

  • Fees: No fee for reasonable requests (may charge for excessive requests)


13.3 Appeals Process

If you're unsatisfied with our response:

  • Contact our Privacy Officer at privacy@nowleadership.co

  • File a complaint with the relevant regulatory authorities

  • Seek legal remedies as available under applicable law

14. CHANGES TO THIS PRIVACY POLICY

14.1 Updates

We may update this Privacy Policy to reflect:

  • Changes in our business practices

  • New legal requirements

  • Enhanced privacy protections

  • Feedback from users and regulators


14.2 Notification

  • Material Changes: We will notify you via email or a prominent website notice at least 30 days before changes take effect

  • Minor Changes: We will update the "Last Reviewed" date and post the revised policy


14.3 Continued Use

Your continued use of our Services after changes take effect constitutes acceptance of the updated Privacy Policy.

15. ADDITIONAL INFORMATION

15.1 Third-Party Links

Our Services may contain links to third-party websites or services. This Privacy Policy does not apply to such third parties. We encourage you to review their privacy policies.

15.2 Social Media

When you interact with our social media pages, both we and the social media platform may collect information about you. Review the platform's privacy policy for details.


15.3 California Shine the Light

California residents may request information about our disclosure of personal information to third parties for direct marketing purposes. Contact privacy@nowleadership.co for details.

16. CONTACT US

For privacy-related questions or concerns:

Mailing Address:

Now Leadership Inc.

Privacy Office

1401 21st Street, Suite R

Sacramento, CA 95811

USA

This Privacy Policy is effective as of August 22, 2025, and supersedes all previous versions.