
What We Do
and Why
Impact Acceleration
NOW is a catalyst for transformation. Our role isn't to simply coach—it's to help you clear away what's blocking your true power and potential.
What we do is simple but profound: We help high achievers break through their upper limits to achieve their personal, professional, and financial goals so they can create lasting impact in the world.
This isn't just about business metrics. Those are outcomes, not the core work. The real journey is about:
- Addressing and permanently ending imposter syndrome
- Finding clarity in your deepest purpose
- Building unshakeable self-knowledge and conviction
- Mastering challenging conversations and confronting fears
- Creating authentic, powerful relationships
- Developing genuine, respected leadership presence
We translate years of teachings to bring to client sessions that create breakthrough results.
The truth? You already have everything you need within you. Our role is to help you clear the path to your own power. When that happens, everything transforms—your presence, your impact, your relationships, your results.
Every insight, every strategy, every intervention is designed to help you become your higher self so you can create more and leave the imposter syndrome behind.
Why do our clients' revenues often multiply 3-4x? Why do their teams become more cohesive and effective? Why do their personal relationships deepen and flourish? Because internal transformation creates external results. Period.
If you're ready to:
- Break through your current ceiling
- Transform how you show up in the world
- Create impact that echoes through generations
- Step fully into your power and purpose
...then we should talk. But only if you're truly ready for transformation. We're a lighthouse—our beam shines bright and true, calling in those who are prepared to do the deep work of becoming who they're meant to be.
There is only NOW. And now is your moment.
About John Taylor
Founder of Now Leadership
John Taylor has been a Executive Coach and Trusted Advisor to CEOs, Founders, teams, and individuals in leadership positions for over 15 years.
He founded Now Leadership to expand his positive impact on the world. John helps others to step into their purpose and leadership to create a legacy and sustainable future for generations to come. He is committed to accelerating the awakening of human consciousness to create a sustainable thriving future world we all know is possible.
By and large, clients come personally referred, which is really the best compliment of all. This includes heads of family offices and foundations, startup founders, published authors, athletes, world-recognized celebrities, social impact entrepreneurs, and established C-suite executives of companies with valuations from $100M-$10B+.
John has worked with companies in technology, finance, consumer-product, startups, ad-tech, mergers and acquisitions, social impact, data, hardware, travel, software, telecom, non-profit, environmental advocacy, integrative health, and more.
He has served on boards including the executive board of Richard Branson’s Galactic Unite which is dedicated to inspiring youth in the fields of science, technology, math, engineering, and business entrepreneurship (STEM+).
He has spoken, in the US and internationally, at conferences on personal evolution, leadership, team dynamics, impact acceleration, and more. He also supports multiple environmental and social non-profits and has even been recognized by the Consulate General of the United States for his humanitarian work in Ecuador.
When not actively engaged in the above, he can be found climbing mountains, kiteboarding, learning about human evolution, researching, and traveling the world mixing personal expansion and acts of Service.
If you’re curious, you can see who we work with and how we Serve.

“I’d recommend John Taylor to anyone who actually wants to set aside their bullshit, pursue their deepest calling, and make a difference in the world.”
– Andrew R., Executive & Published Author
John’s Personal Journey
As a former engineer and physicist who carved his path through management consulting, corporate finance, and tech startups, John Taylor has always been drawn to the outliers—those breakthrough moments and unconventional solutions that traditional systems often overlook.
His journey led him to recognize that the most powerful insights often lie beyond the conventional wisdom, in the unexplored spaces where true transformation becomes possible. While his background in engineering, consulting, and entrepreneurship provided a strong foundation, it was his relentless pursuit of outlier methodologies and emerging modalities that truly shaped his approach to breakthrough leadership.
"The impediment to action advances action. What stands in the way becomes the way." - Marcus Aurelius
These words from Marcus Aurelius perfectly capture John's discovery that our greatest breakthroughs often come from embracing the very challenges that seem to block our path. Through years of studying with thought leaders and wisdom teachers across multiple continents, diving deep into neurophysiological sciences, and working with countless leaders facing their own upper limits, John developed a unique ability to synthesize these outlier insights into practical pathways for transformation. His gift lies not just in finding these hidden solutions, but in translating them into actionable strategies that help others shatter their own perceived limitations.
This journey has crystallized into a profound mission: helping individuals, organizations, and ultimately our entire species break through to the next level of human potential. John's work is deeply rooted in the understanding that we all face moments where conventional answers fall short—whether in leadership, innovation, or personal growth.
His commitment extends beyond individual transformation – it speaks to our shared human potential. For those in positions of influence and power who sense there's something greater within them, John guides the journey from current limitations to fullest expression of leadership and purpose. This is the arc of our collective story, and it's the work that fuels his unwavering passion.
NOW Leadership exists for the bold ones. For those ready to:
Look fearlessly into the mirror and embrace all you discover
Discover your true power within, then illuminate the path for your teams, your loved ones, and the world
Commit wholly to your highest evolution and truest expression
This is our story. NOW it's time to write yours.
Are you ready to begin your next chapter?
Schedule a consultation to start your breakthrough journey.

“When asked for advice, John listens intently and honors whoever is speaking. His response invariably cuts to the heart of what was said, and even sometimes what was left unsaid.”
– David M.

Our Core Team
Speaking
John has spoken at conferences on personal evolution, leadership, team dynamics, impact acceleration, and more. From delivering Strategic Alignment keynotes to "top 100" venture-backed startups, to “Facing Fear” workshops at international gatherings of Founders and Investors, to “Embodied Leadership” talks at Burning Man, to discussing the "New Masculine" with top podcast hosts, John brings purpose-acceleration and consciousness-expansion to every environment.
Speaking topics include:
The 4 Pillars of Leadership - How to Empower and Enable Excellence
Doing Creates the Feeling - How to Achieve Any Result
Fear: Your Greatest Ally
High Performance Leadership - How to be “Formula 1” in every dimension
"Winner Makes All": The Truth About Scarcity and Abundance
Agency: The Act of Choosing as the Source of Power
Interested in having John Taylor speak at an event?